The decision-making process of IMC activities in the sponsorship bidding of bank Jatim for the 2014 Jazz traffic festival event

Premananto, G.C., Zulkifli, R.A.
International Journal of Innovation, Creativity and Change, 2020, 11(9), pp. 434–450

link: https://www.ijicc.net/images/vol11iss9/11939_Premananto_2020_E_R.pdf