An interesting collaboration was carried out by AAGBS UiTM Malaysia. For the MBA program, in the Strategic Brand Management course, AAGBS UiTM invited Dr. Gancar Candra Premananto and Dr. Konrawan Rattanaburi joined the lecturer team headed by Dr. Zurina Ismail. Collaboration between 3 Asian campuses was established between AAGBS UiTM Malaysia, Airlangga University Indonesia and Walailak University Thailand providing global exposure for AAGBS UiTM MBA students.
This activity is a new collaboration after previously joining course activities in the same subject were only carried out between two campuses (AAGBS UiTM and Airlangga University) since 2020. And in 2024 this will be developed into a collaboration with 3 Asian campuses.
Hishammuddin, one of the students, said that he learned a lot of new things in the lecture, "it's really broadened my perspectives." he said.
Gancar, as one of the lecturer team, hopes that there will be more courses like this, as a form of providing practical understanding of globalization in marketing.