Commemorating National Herbal Medicine Day 27 May 2024. FEB Unair received an extraordinary guest, namely the Main Director of PT. Jamu Iboe Jaya, Stephen Walla. Together with his team, he was a guest for the CEO of Teaching at the Miendrowo Hall FEB Airlangga University, on Wednesday 29 May 2024. Apart from being a resource person for the material "Challenges of the Herbal Medicine Industry in the Digital Era", there was also a demonstration on making contemporary herbal medicine, as well as herbal medicine drinking activities together with students participating in the talk show. On this occasion, a cooperation agreement was also signed by PT. Jamu Iboe Jaya with the Dean of FEB Airlangga University, Prof. Dr. Dian Agustia, and also KPS S1 Management Dr. Dien Mardhiyah and KPS S1 Accounting Alfiyatul Qomariyah, S.AK, MBA., PhD.
Students welcomed the talk show, considering the material was relevant to the theories and concepts taught in the Introduction to Management, Family Business Management and Brand Management courses. The talk show opened students' insight into the potential of the herbal medicine business which is interesting to run in the current era.