Learning the Challenges of Herbal Medicine in the Digital Era

Learning the Challenges of Herbal Medicine in the Digital Era 2

MM and MSM FEB Unair students received practical material from the company PT Jamu Iboe. Wednesday 22 May 2024, Mr. Perry Angglishartono, always Product Group Manager of PT Jamu Iboe Jaya, provided material regarding various challenges in marketing Jamu products both nationally and globally. Some of the challenges include Perception, Regeneration, Socialization and Regulation, and the most serious is the challenge of perception. Gen Z perceives Jamu as a product not for them, but for older people. Students enthusiastically listened to the material considering that Jamu is an Indonesian product recognized by UNESCO. Dr. Gancar, as PJMK for the Strategic Marketing and Brand Management course, deliberately invited Mr. Perry to give a real case of how marketing strategy and brand management is carried out. Including how the business world also uses AI in its activities.

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