A new collaboration was jointly initiated by the FEB Unair Management Department and Suara Muslim FM Radio. This collaboration is directed at Millennial Muslim Partners who want to learn Business Management informally. The Lini Masa pilot event was held on Friday 12 January 2024, which was broadcast live via the Suara Muslim Radio network and also via IG and YouTube channels. This Lini Masa pilot event was held with the theme "Personal Branding in the Digital Era" with speaker Dr. Gancar C. Premananto. Hosted by Dani Rohmati, the event took place from 20.45 to 22.00 discussing definitions, important values, examples and how to build Personal Branding. This was also specifically conveyed by Dr. Promote spiritual values ​​to build personal branding from the Qur'an and hadith. Among other things, learning from QS Asy Syu'ara 83-84 was also conveyed, namely learning from Prophet Ibrahim AS how to build personal branding.
Gancar closed the event, which received a lot of attention from millennial Muslims, by conveying Papi Reja's tips, which is an acronym for Understand Yourself, Choose the brand you want to display, Resonate and Evaluate Personal Branding and Maintain and protect Personal Branding.
We are waiting for the next episode of this first collaboration.