The closing lecture of the Integrated Marketing Communication Management course at MSM and Strategic Marketing Management at MM FEB Unair has a different impression for consumers. Mr. Agung Giri Djatmiko, who has decades of experience at Nestle and Coca Cola Companies, provided closing material on how multinational companies carry out their marketing management activities. He wants to share with students the spirit of the challenges ahead as marketing practitioners, where a balance is needed between standard, scientific concepts and innovative creativity. On the other hand, future managers need skills to be able to capture, analyze and gain insight from existing big data.
Students feel that lectures are more lively, because concepts and practice are very relevant and not something that is textual rote memorization.
Dr. Gancar made this guest lecture by Mr. Agung intended to provide real world insight into marketing management science for students.