Strategic agriculture discusses collaboration for the 2024 program between the FEB Unair Management Department and AAGBS UiTM Malaysia. From Airlangga University attended Dr. Gancar C Premananto (Chair of the Management Department, FEB UNAIR) and Dr. Masmira Kurniawati (KPS MM FEB UNAIR). As for AAGBS UiTM, Dr. Mior Harris Mior Harun (International Linkage), Dr. Azlina Hanif (Communications & International Linkage Coordinator), Dr. Hamidah bint MD Yusop. Several discussion results showed that the collaboration between AAGBS UiTM and the Management Department of FEB Unair included staff exchange, student mobility and awarding seminars. So the next activities in 2024, apart from maintaining existing cooperation, will also increase cooperation, including plans for a reciprocal program for visiting professors and a business case competition for students. Both parties are enthusiastic about continuing the existing collaboration and wrote down a Minute of meeting so that it can be followed up immediately.