Continued collaboration between the FEB Unair Management Department and AAGBS UiTM, continued with a second sharing session with Dr. Masmira Kurniawati, QCRO., DSBIS. Dr. Material Masmira is about Personal Branding in the Digital Era. Master's program students from AAGBS UiTM took part in hybrid activities from the teleconference room. Dr. Arlinah as Vice Dean expressed her appreciation for the sharing session given by the Department of Management lecturers, and intended to continue and develop the existing collaboration.