Thursday, October 12 2023, will be a meaningful day for FEB Unair Management students. On that day, Mr. Agung Giri Djatmiko, Sales Director of Coca Cola Europacific, was present, who shared how the strategy of multinational companies such as Nestle, Unilever and Coca Cola carries out Positioning activities. That the company tries to fill all levels of human life. Portfolio Branding is done by linking it to the Human Life Cycle. The brand you own must be able to enter people's daily lives. For this reason, it is important for students to understand human living habits and think about the right products to fill their daily lives. Dozens of students who attended were also stimulated to be active and aggressive as future leaders. Because multinational companies value talents who are active and have initiative. Thank you to Mr Agung for his knowledge, experience and motivation.