Marketing Management is not only knowledge related to marketing company products, but also marketing non-profit activities, even marketing oneself. This was conveyed by Dr. Gancar C Premananto in front of the Psychology lecturers participating in the Marketing Digitalization Training which was held by AEEC (Airlangga Executive Education Center) Airlangga University on August 15 2023 at the Faculty of Psychology. Gancar conveyed that the STP and Marketing Mix applications are even needed for lecturers to market their ideas and knowledge. Faculties are also needed to market their study programs.
And digitization in all things including marketing is a must considering that consumers are already using it. So that manufacturers cannot be left behind using it, not even just a matter of internetization and digitization, even AI must be considered to be applied in marketing activities.
Apart from being filled in by Dr. Gancar, also mentored by Dr. Tuwanku Aria and digital marketing practitioner. The event ran smoothly and excitingly, which was attended by all participants from start to finish.